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We Are The 15 Percent – Tumblr Inspired By The Cheerios Ad

We Are The 15 Percent – Tumblr Inspired By The Cheerios Ad
MBL Editors

We Are The 15 Percent

Tumblr Inspired by Cheerios

We Are The 15


Huffington Post

It was only two weeks ago that the Internet was ablaze with backlash over a Cheerios commercial featuring a biracial family, followed by an outpouring of support for the ad. While such topics tend to burn brightly online and disappear just as quickly, photographer Michael David Murphy hopes to make a more lasting impression with his response, a website called “We Are The 15 Percent”.

There, Murphy and his wife Alyson West are collecting photos of interracial couples and families to share with the world. “According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture,” it says on the site’s “About” page. Murphy and West aim to change that with this project.

“We’re not just reacting to negativity, we’re boosting representation, elevating the conversation and hopefully giving context that reaches beyond Madison Avenue. These families exist; we eat breakfast and walk our dogs and love just as hard as families in other cereal commercials,” he wrote in email to HuffPost.

The couple behind the site has faced their own share of “sneering” when out in public together. Recently at a park, West was asked if she was her 1-year-old’ daughter’s babysitter. But most of the time, Murphy says they go unnoticed, “just the way [they] like it.”