How Psyche Terry’s Urban Intimates Line Expanded Via Macy’s Vendor Workshop Program
Psyche Terry’s Curvy Intimates
Urban Intimates Lingerie is a Frisco, TX based company founded by Psychelia Terry in 2009. Ms. Terry said the inspiration for her line of lingerie sprang from a desire for sexy and attractive under clothing that fit well after the birth of her sons. The difficult task of finding attractive lingerie in larger sizes motivated her to think of new ways to bring beautiful and wearable designs to the larger sized woman.
In 2011, Ms. Terry was accepted into Macy’s Workshop program. The Workshop at Macy’s is geared toward developing and helping women and minority-owned businesses achieve success in the retail marketplace. Urban Intimates is now sold in Macy’s stores across the country, including stores in New York, Houston, Atlanta, Los Angeles, Maryland, and Virginia. It is also carried by JCPenney, Ulta, Target, Amazon, Ross, Burlington, and several others. Her line has also been embraced by celebrity clients like Nicole Ari Parker.
“When I met Psychelia, I was so inspired by her passion, focus, and diligence. She wasn’t thrown by obstacles, seeing them as opportunities instead. She deserves all the success coming her way,” says Nicole Ari Parker. Surveys indicate the vast majority of women do not wear the proper bra size. Urban Intimates has cup sizes ranging from 34DD to 44H, so you’re sure to find the right size with style!
For more information and how you can be part of it, visit macys.com/workshop.
In the video below, Psyche describes how Macy’s workshop helped to focus the drive and spirit of a new entreprenuer. Urban Intimates @ Macy’s Workshop